With over 25 years of hands-on experience in search engine optimization (SEO), domain name forensics, and digital marketing, I serve as an expert witness in legal cases where internet presence, search visibility, or domain ownership are key issues. As the founder of Hartzer Consulting and DNAccess, I’ve worked with Fortune 500 companies, global brands, law […]

Getting backlinks to your site is one of the best ways to increase traffic to your site. Since so many other companies are doing this they have done a good job at it. Backlinks are actually a major component of what search engines like to see in a website. If the ranking algorithm considers a

SEO is the buzzword today and many firms and professionals are marketing link audits. However, what is a link audit? To understand what this concept is about, we have to know some of the basic terms related to link building strategies. Link building: This is a strategy which ensures that the links are strong and

If you are about to take on the responsibility of building a website or just upgrading your current website then you should seriously consider having a website audit. The key benefit to having an audit is that it will help you see what you need to change in order to make your website more SEO

Are you having difficulties in getting your SEO campaign to work for you? Does your SEO business still look like a niche? Or are you trying to be everything to everyone? Whatever the case may be, you can make some significant changes to your SEO business, and you will still succeed. I know that there

Today, when it comes to website traffic, people pay attention to search engine results first. Yes, search engine ranking is important but your website traffic also matters a lot. How can you have website traffic without a website? You can’t. In the world of internet, you cannot run away from marketing and business but do

Every SEO campaign is different and Google penalties are a way of life in SEO. No one likes getting penalties, no matter what the campaign is for. Fortunately, there are things you can do to help get past the penalty if the penalty is from Google. The first thing to remember is that you do

The name of your website is the first thing that comes to your mind, when you get to know about domain names. Since a domain name is an important element in creating an attractive web page, one has to be careful about this and should always ensure that his domain name has been considered carefully

Having a good domain name can mean the difference between making your site get traffic and failing miserably in the search engines. Since so many people are now getting into online business, competition is very high. However, before you begin purchasing domain names and going through the process of paying for services, there are some

Just about everyone has an online reputation. Whether you are creating or selling something, the internet can be a great tool to help you establish yourself as a good person, a bad person, and a mythic entity, but in order to make the most of this powerful tool, it is important to understand how the

If you’re looking for a job in the legal world, and you happen to have some SEO knowledge under your belt, it may be worthwhile for you to look into becoming an expert witness. What that means is that you’ll be called upon to testify in court for one reason or another, and you can

Are you aware of what you can do to improve your website rankings? If you’re not, I suggest you take the time to learn about some simple SEO strategies that will go a long way towards driving more traffic to your site. In addition to that, I would also suggest that you use a squeeze

One of the most significant factors that can help companies improve their revenue is through a thorough technical audit. By conducting this type of analysis, organizations are able to identify and fix the infrastructure of their networks in order to provide the necessary bandwidth and storage capacity to its users. In this way, it helps

Well, it looks like it’s time for another Digital Marketing blog post. It’s been 3 years (yes, 3 years!) since I wrote a blog post on this blog–the last one was in February 2016. Should you update your blog more often than once every 3 years? Of course you should. Should you update it or

I just realized that it’s actually been two years since I last posted on by .net blog. So much has changed since then, and even though I’ve been keeping up with the WordPress updates I haven’t made any posts.

Here we are, half of February is gone, and 2014 is going strong. Now is about the time when we start seeing our New Year’s Resolutions not be met, like going to the gym every day: lots of people stop going about now, and so it might be a good time to go get a

On my main blog, I wrote an article about how it’s really important to perform an SEO audit of your website on a regular basis. I came up with 8 reasons why you should perform an SEO audit. If it’s only the lost traffic that you recover from 404 errors or other small issues that

I’ve recently made some changes to my main BillHartzer.com website, and one of the major upgrades was a new logo. You don’t realize how many places on the web where your company logo is needed, and it’s not just on your website. Even in more places than on Facebook, Google Plus, and on Twitter. I

Do you check your email every single day or several times a day? Or, if it’s your work email, do you check your email every day? Or maybe you have your email open all the time, like me. At least why you are working? Well, if you are active online, run an online business, and

The Easter Bunny has officially been kicked out of PRWeb, the popular press release web site. According to Standing Dog’s latest blog post, the Easter Bunny could not be included in a recent press release due to the fact that the Easter Bunny is “parodic”. The popular press release distribution service recently contacted Standing Dog

If you have a social media team at your company, or you have someone who is handling the social media accounts for your brand and your business, then you probably should have a plan for social media crisis management. If there is an issue that comes up all of a sudden that must be addressed,

Search Engine Optimization (SEO) – is technically defined as making your website more relevant to what a someone is searching for at a search engine–so your website will show up in the search engine results pages. Showing up will increase the traffic to your website and your company’s overall online visibility. Even though it has

Another social network is hoping to throw its hat into the ring, and currently it seems to be getting the attention of teenagers who are looking for something they can get on that isn’t shared by their parents (or grandparents). That social media network’s name is Pheed. The interface for Pheed, a new social site

The phrase hotel reflagging signifies that a hotel has changed its name–and initially was beneath a particular brand (for instance Marriott, Hilton, Hyatt, and so on.) and now includes a new name. It features a new flag. There can be numerous measures that have to be taken when the owner with the hotel home does

In my latest blog post on the Standing Dog blog I wrote aboue title tag length.

Should you have a blog, then you definitely must ensure that that you simply setup Google Authorship. By verifying your Google Authorship, you are going to make your blog content material really feel significantly more customized, as well as your photo will seem within the Google search results subsequent for your photo. Around the Standing

In a private, non-publicized press conference held at Facebook’s headquarters in Menlo Park, California, Mark Zuckerberg announced the new Facebook Graph Search, a way to search for things you might like based off what your friends think.

Marketing to your target demographic requires connecting with them on a platform that is readily available any place and time on any device. This citation building process will help your business reach out to potential customers and engage them. For Local SEO, the local citations are a key strategy for 2013. David Daniels, a Search

Here it is July 4th, Independence Day, where we all celebrate our nation’s independence. We all celebrate differently, though. Whether it is gathering with family and friends and having a barbecue, enjoying your day out on the boat, or enjoying the evening with fireworks, most likely you are going to have your Apple iPhone with

There is a new blog platform in the US called Overblog. If you have ever attempted to add your social media content material to your blog, you realize how troublesome it can be. Setting up automatic tweets, and posts is fairly. Overblog, a new blogging platform that allows you to make probably the most of

Google has begun migrating all Google Places pages to the new Google Plus Local pages. Whether you like or not, if your business currently has a Google Places page, your Google Places page has most likely already been replaced or upgraded to a Google Plus Local page. So, what does this mean to you and

Have you tried looking at how you are increasing your mobile conversions of your mobile web site? Let’s think a bit about your mobile web site. What is it’s purpose? So, if you have a mobile web site, other than promoting the site and getting more mobile visitors, what can you else can you do?

What is an Exact Match Domain Name? Exact Match Domain Names are just that–domain names that contain an exact match of a keyword or keyword phrase. So, an example of an exact match domain name would be “books.com” or “travel.com” or even Keyword1Keyword2.com where “keyword1” is one word and “keyword2” is another keyword. It’s widely

Is really a picture really really worth a thousand words? Well, to Facebook, an Instagram Photo Album might just be worth a billion dollars. Yes, that is right, Your Instagram pictures are now going to be a part of Facebook, simply because Facebook just recently purchased Instagram.

If you are a web designer or want to be one, or if you are starting an online project that involves text, then you probably know that way you choose fonts is critical to the success of your project. It just has to look the right way, and the subleties of the font that you

There is a phrase that is popular, and it goes something like “if you build it they will come”. Well, that could be further from the truth when you want to gain more Facebook fans. It is the same with any other website. If you build a great website, and even if you have a

Did you realize that 1 little, easy-to-fix, weblog setting in WordPress actually has the power to practically kill any and all of your WordPress Search Engine Optimization efforts of all your weblog posts? In the event you don’t set up WordPress correctly, this 1 setting will make all of your Seo efforts go down the

So, you have probably heard about this new up and coming social media site called Pinterest. I decided to write a Pinterest Review to find out exactly what is so Pinteresting about Pinterest. I mean, really: why are so many people flocking to Pinterest, another social bookmarking site that seems to be getting all sorts

PPC managers have struggled for a long time with the inability to track individual sitelink performance in Google AdWords. Cindy Prathoumvanh, on the Standing Dog blog, has solved the problem within Google Analytics. Cindy has discovered how to Track Performance in Google Analytics. Google AdWords combines the performance metrics for each set of sitelinks at

Timeline for Pages on Facebook does not provide admins the ability to set a default landing tab. Here’s why we think that is a great thing. Facebook lately revealed Timeline for Pages, and subsequently eliminated the Facebook default landing tab. You can no lengthier set a default landing tab. Whilst numerous individuals who admin Facebook

Should your company blog be written in-house or ought to you outsource the creating of one’s company weblog? While some businesses spend additional unique focus to their blogs, others seem to possess small to no interest in maintaining it on a regular basis. I prefer to create a dedication for your company blog, and keep

When it comes to search engine rankings, all of us know that among the major search engine ranking factors is how many links you have for your website. And we know paid links can hurt your search engine rankings. Right here is how you can remove paid links out of your website without hurting your

Google has decided to retire the “hosted domains” product that they have via the Google AdSense system. According to an email directly in the Google AdSense group, they have evaluated the advantages of their partner network and decided to retire the Hosted Domains system with Google AdSense. This program shutting down is various than the

When you have at any time worked having an auto scheduler for tweeting, you know how helpful they’re. It’s excellent to become in a position to routine automated tweets to be tweeted at certain occasions. Right here is how to setup and use IFTTT for Search Engine Optimization duties.

Frankie DeSoto, an Search engine optimization specialist at Standing Dog, has been writing about search engine optimization. His newest blog post is about effective meta descriptions and how it is important to create an efficient meta description tag for every page of your web site.

Chris Silver Smith, a local search engine optimization professional primarily based in the Dallas/Fort Worth area, has launched Argent Media, a search marketing company.

For search engine optimization purposes, it’s important to use keywords in heading tags. The keywords which you use within the heading tags for each of one’s web page are extremely important. You should be utilizing H1, H2 and H3 tags on your website. In the event you are not currently performing so then it is

It is very important which you understand what your link reputation is. Many consumers are quite diligent in doing such an investigation before they buy something online. It does not matter how great your product or service is or the price… if they can’t discover great info from other consumers about your business they will

Facebook has finally filed for their Initial Public Offering. The S-1 documentation offered a little more insight into how the company has produced their revenue. Right here is what we discovered from the Facebook Initial Public Offering, the Facebook IPO.