Have you tried looking at how you are increasing your mobile conversions of your mobile web site? Let’s think a bit about your mobile web site. What is it’s purpose?
So, if you have a mobile web site, other than promoting the site and getting more mobile visitors, what can you else can you do? One of the best things you can do is work to increase mobile conversions on that mobile site. When visitors come to your mobile site, what do you want them to do? What actions do you want them to perform? Do you want them to call you, fill out a form, or purchase something?
Without knowing exactly what your goal or goals are for you mobile web site, it will be very difficult to increase your conversions on that mobile web site. So, I recommend first defining your goal or goals for your mobile web site. If the site has been up and running for a while (or even a few days, for that matter), you may have some analytics data. Take a look at your Google Analytics or web analytics and see where people are going and what they are doing on your mobile web site. That may help you define your conversion goals for your mobile site.
You may also already have goals defined for your business, and for your main web site. Would the same goals for conversions be applicable to your mobile web site, as well? Perhaps. In some businesses they will transfer to your mobile web site.
If you are still sure whether or not you need to optimize your mobile site’s conversions, you should compare your mobile conversion rates to that of your other web traffic. If conversion rates are much lower for mobile users than traditional Internet users, a website’s lack of optimization might be costing the website money. Oftentimes, visitors struggle to find the information they need on sites that are not optimized for their device. Taking the time to optimize your web site for certain visitors–and making sure that they reach the intended goal–will help.
