If you are in the search engine optimization industry, you might want to take note of this interesting development. I just recently proved to myself that anchor text flows like PageRank from one web page to another. Read more about how anchor text effects search engine optimization and my latest findings on my blog.
PageRank traditionally flows from one web page to another. For example, if one web page has a PageRank of 5 and it links to another web page, PageRank should (under normal circumstances) flow to the page it links to: and that page would normally be a PageRank of 4. There are a lot of “factors” that may or may not cause PageRank to flow from one page to another, but you get the idea.
But now, I have been able to prove (at least to myself) that anchor text now flows from one web page to another, just like PageRank. To many SEOs, this is going to be interesting news. At least it was to me when I discovered it.
